Yanky Rottenberg grew up in Williamsburg and attended Satmar schools. His interest in systems appeared in the ordinary places around him: the way a school scheduled its work, the way a synagogue operated, and the small technical problems that could be made clearer through patient attention.
After early work in business and e-commerce, he moved more deeply into software and founded EzCloud. The company builds custom systems and operational tools for businesses, including products for online sellers and a Shabbos mode that can suspend commerce across marketplace and e-commerce channels.
His path joins several kinds of learning: observation, experimentation, business experience, collaboration, and the willingness to keep studying a problem until it becomes a useful system.