EzCloud builds software around work that a business is already trying to perform. Its products cover returns, shipping, inventory, pricing, task management, customer communication, and the custom operational problems that do not fit neatly inside an off-the-shelf platform.
One of its products addresses a question created by continuous online commerce: how can an observant seller suspend activity for Shabbos across marketplaces and e-commerce systems? The resulting Shabbos mode treats religious time as a real operating requirement to be designed into the software.
The company grew from founder Yanky Rottenberg's movement through selling, troubleshooting, and custom development. It is a contemporary example of software emerging from close knowledge of both a business workflow and the religious life of the people using it.